By Ben Putano
Many techies dream of starting a mobile application company. As a tech blogger, I want to one day make the leap from tech scorekeeper to real-time player by creating a mobile-software business and become the next Jack Dorsey. Big dreams, yes, but that’s how dreams are supposed be!
So can a blogger really cross the great divide and break into app-development? Well, the answer is yes, and John Gruber can show us how.
John Gruber, the popular Apple blogger, along with two co-founders, launched a new note-taking app on Thursday called Vesper. Vesper is a cross between a note-taker and to-do list, and John is betting that people will pay $4.99 for his first iOS development.
Erica Ogg has a great article with many details on Vesper. It has semblances to a native Apple app, including a simple-to-use interface (complete with a + to add notes), and a flat, minimalistic design that should match well with the new iOS 7 interface. John’s two co-founders are Brent Simmons, the app’s developer, and Dave Wiskus, its designer. John calls himself the app’s “director.” So far, Vesper is boasting a 4 star rating in the App store.
So how did John Gruber transcend the blogosphere to become a full-fledged developer? Here are a few factors that I believe led to his success and could ultimately lead to your own.
Persistence
John started his blog, Daring Fireball, in 2002, and began blogging fulltime in 2006. Looking through his archives and doing some rough math, I’d say John has written over 1,500 articles. However, this doesn’t include the news summaries he creates daily. Everyday he reads and adds his own commentary to the latest tech stories, then compiles them into a daily post.
In short, John has been blogging A LOT for a long time. After 10 years, he has built a loyal readership which he has been able to leverage upon the launch of Vesper.
Focus
It can almost go without saying that John is an Apple expert. He is a trusted voice in the Apple community and has spoken at numerous international conferences like SXSW and MacWorld. Through his years of persistence, he has cultivated a unique insight of his favorite company.
John obtained this expertise–and his subsequent fan base–through his extreme focus on APPLE. He didn’t spread his energy thin by covering Apple, Microsoft, and Google. Instead, he became an expert in one very specific subject and tailored his blog to that particular market. John’s Apple-centric focus gave him the platform to create an iOS app whose flat-design and simplicity could blend seamlessly with the soon-to-be-released iOS 7.
Now this doesn’t mean you have to focus on Apple or Android to be an app developer. As they say, there are apps for everything–from wine-tasting to mountain biking–and being an expert in that subject will outfit you with the knowledge to build a great app for that market.
Passion
In an interview with The Verge, John said his goal for The Daring Fireball has always been to write about things that interest him. From Day One of the App Store, John has passionately followed the mobile app industry, an industry literally built by Apple. His passion for Apple resonates with millions of people around the world who read Daring Fireball.
Passion is important in blogging, but it is even more important in app development, according to John. He uses Facebook Home as an example:
There is a dogfooding lesson here, though. Does Mark Zuckerberg carry an HTC First, or any other Android phone with Facebook Home installed? Does Mike Matas? (Doesn’t look like it, judging by the “via Twitter for iPhone” metadata on his recent tweets.) Why not?
It’s always a sign of trouble when you’ve built something you don’t want to use yourself. Why does everyone I know who works at Apple carry an iPhone? Every single one? Not because they have to. It’s because they want to.
In his Vesper announcement on Daring Fireball, John said he has been using Vesper “All day, every day, for months now”. If you aren’t going to use your own app, why would anyone else? Passion for your product is just as important–if not more so–as passion for your blog.
Connections
John’s most valuable asset obtained through blogging is his industry connections. A Philadelphia-native, John met his co-founders at a conference in Montreal. Brent Simmons, the Vesper developer, is from Seattle while Dave Wiskus, the designer, hails from Denver. John never would have met these people had it not been for Daring Fireball and his involvement in the technology community.
Blogging is a means of attracting a certain group of people you want to meet. In John’s case, it allowed him network and share his App-vision with other professionals. While John is Vesper’s “director”, he needed help from people to build and design the app. Although these men are separated by distance, they were brought together by the common passion for mobile application.
Blogging is a great place to start if you want to one day make your own apps. Like John, a persistant, passionate blogger can develop the connections and expertise needed to break into the competitive app-development industry and succeed.
Remember, the key word is CONNECTIONS. Check out this article from Inc. Magazine about how to build great relationships.
And if you’re really ready to start looking into app making, here’s a great list of App-making tutorials for beginners and pros alike.
ALSO, let’s talk, I would love to hear about your ideas on technology and business! My name is Ben, and you can connect with me on Google Plus .